Las Vegas · Lifestyle Brokerage
Brand Guidelines
Version 1.0 · 2026 · The living source of truth for the Galindo Group identity
Who We Are
The lifestyle brokerage.
We're not a brokerage that happens to do content. We're a lifestyle brand that happens to sell real estate.
Galindo Group Real Estate is Las Vegas' most recognized residential brokerage — over $1 billion sold since 2015, 100+ agents, and a culture people actually want to be part of. Founded and led by Josh Galindo, we built a brokerage where agents don't just hold a license; they build a brand, live a certain way, and win.
Most brokerages pitch agents "media tools." We live it — we co-own a media company. That's the difference: agents here get real production, real culture, and a real platform. The brand has to feel like the institution behind the person: premium, bold, and unmistakably Las Vegas.
Brand Foundation
What we stand on.
Mission
Give Las Vegas agents a brokerage worth being proud of — culture, leadership, and content support that turns a license into a career.
Vision
To be the most recognized name in Las Vegas real estate — the brokerage agents aspire to and clients trust.
Promise
A premium, boutique experience backed by a proven team — for every agent, buyer, seller, and investor we serve.
Culture
Community over commission splits. We build people, not just deals.
Hustle
Operator-level work ethic. Average is the enemy.
Excellence
Premium in everything — the listings, the content, the room.
POSITIONING
For Las Vegas agents who want more than a desk and a split, Galindo Group is the lifestyle brokerage that actually lives it — premium brand, real culture, and in-house media — because the right agents don't join a company, they join a movement.
Personality
How we carry ourselves.
Galindo Group blends two archetypes: the Ruler — the established, premium authority of the market — and the Champion — the relentless, winning energy that comes with a championship-caliber partner. The result is luxury with an edge: refined, but hungry.
We Are
Premium & polishedBold and confidentCulture-firstOperator-level drivenUnmistakably Las Vegas
We Are Not
Cheap or transactionalCorporate & facelessArrogant or coldAverage or coastingGeneric or interchangeable
Verbal Identity
Voice & Tone.
Our voice is constant; our tone flexes with the moment. We sound like a leader people want to follow — confident and motivating to agents, warm and trustworthy to clients. Never stiff, never desperate.
Confident
This means we know we're the standard. Not arrogant or dismissive.
Motivating
This means we make agents want to level up. Not hype for hype's sake.
Premium
This means elevated, considered, polished. Not cheap or salesy.
Real
This means human, local, and culture-driven. Not corporate or scripted.
Verbal Identity
Tagline & Lexicon.
"Choose your side. Let's go."
Core line. "The lifestyle brokerage that actually lives it." Recruiting CTA. "Hang your license at Galindo Group."
Boilerplate. Galindo Group Real Estate is Las Vegas' most recognized residential brokerage — $1B+ sold since 2015, 100+ agents, and an official partner of the Vegas Golden Knights. A lifestyle brokerage built on culture, hustle, and a premium standard.
Words We Use
Lifestyle brokerage · CultureMost recognized · PremiumHang your license · MovementLegendary · Operator · Win
Words We Avoid
Cheap · Discount · DealJust a Realtor · GenericCommission split (as the lead)Anything average
Logo
The Logo.
The primary logo pairs the interlocking GG monogram with the GALINDO GROUP · REAL ESTATE wordmark. The monogram is the brand's signature — bold, symmetrical, and built for a profile photo or an embroidered polo. The wordmark sits beneath for the full lockup.
Primary — on light
Reversed — on black
GG Monogram — avatar / icon
Logo
Clear Space & Misuse.
Clear space: keep a margin equal to the height of one "G" in the monogram on all sides. Minimum size: full lockup no smaller than 140px / 1.4in wide; the monogram alone no smaller than 36px. Color: the logo is black or white only — use white on black/photo, black on light. Black-and-gold is reserved for the championship/partnership context.
✕ Don't recolor the logo (outside black, white, or gold-context)
✕ Don't stretch, condense, or rotate the monogram
✕ Don't place the black logo on a dark or busy background
✕ Don't add shadows, gradients, or outlines
✕ Don't separate the monogram from the wordmark arbitrarily
✕ Don't recreate the wordmark in another typeface
Color
Color.
Black is authority — premium, serious, and the foundation of everything. Gold is the signature, shared with our Vegas Golden Knights partnership: it signals championship, luxury, and value. Steel and slate add depth; red is a single sharp accent. Cream and white keep it breathable. Click any swatch to copy its HEX.
Primary — Black & White
Signature — Gold
Support & Accent
Usage Ratio
Black 60%
Cream 25%
Gold 15%
Maintain WCAG AA contrast: white or gold text on Black/Steel; black or charcoal text on Cream/White. Use Gold for accents and emphasis, never long body copy. Red is for rare, high-impact moments only.
Typography
Typography.
Display — Anton
BE LEGENDARY
Headlines, the monogram energy, big statements · all-caps, condensed, single weight · click to type
Body — Inter
Aa Bb Cc 1234567890
Body copy, UI, listings detail · 300–700 · clean, modern, premium · pairs Anton's weight with breathing room
Accent / Labels — JetBrains Mono
LICENSE B.1001607 · LAS VEGAS, NV
Lot numbers, labels, fine print · uppercase, tracked, sparing
Scale
H1 / AntonRECOGNIZED
H2 / AntonRECOGNIZED
Body / Inter 16The lifestyle brokerage that actually lives it.
Label / Mono 10Lifestyle Brokerage
Note: the live website renders in Special Gothic + Myriad Pro. Anton + Inter are the web-ready, freely-licensed equivalents used for all G Media–produced content and this guide.
Art Direction
Photography & Motion.
Premium, dark, and aspirational. Real agents, real culture, real Las Vegas — team moments, listings, the office, the cars, the city skyline. Deep blacks with warm gold light. Skit-style and scene-based for social; polished and editorial for brand. Where Josh's personal brand is raw and intense, Galindo Group is the premium house the brand built.
Do
Deep blacks, warm gold lightReal team, culture & listingsLas Vegas skyline & lifestylePolished, premium framing
Avoid
Flat, generic stock photosCheap MLS-style listing shotsCluttered, low-light framesAnything that feels corporate
Application
VGK Partnership.
Galindo Group is an official partner of the Vegas Golden Knights — a major positioning advantage in the Las Vegas market. The partnership shares our gold-and-black palette, so it locks up naturally. Use the co-brand for recruiting, ads, and culture content where the VGK association adds weight.
Co-Brand Rules
Always use the approved "X" lockup — never redraw itKeep equal visual weight between both marksVGK shield stays full-color gold/steel; never recolor itGive the lockup generous clear space on blackUse for recruiting & culture — not on legal/listing docsThe VGK shield is © Vegas Golden Knights — partnership use only
Application
In the World.
Social avatar — monogram on gold
JOSH GALINDO
OWNER / BROKER · GALINDO GROUP
702.820.HOME · galindogrouprealestate.com
Email signature
Business card — front
Social posts: black or cream backgrounds, bold Anton headline, one strong image, gold accent rule. Avatars use the GG monogram on gold or black. Recruiting content leans into culture + the VGK partnership; client content leads with premium listings.
Assets & Governance
Download & Contact.
Grab the official assets below. Always use these files — never recreate, retype, or screenshot the logo. The VGK co-brand is partnership-use only. For anything not covered here, reach out before publishing.
Typefaces
Anton & Inter — both free on Google Fonts.
↓ Get fonts
Brand contact: 4160 South Durango Suite 120, Las Vegas, NV 89147 · 702.820.HOME (4663) · License B.1001607 · @galindogroupre · This guide is the living source of truth — Version 1.0, 2026.
